Secure guaranteed revenue from Fortune 500 brands
Nectar, our programmatic direct platform, enables publishers to monetize their mobile web and App inventory, at scale, in a premium guaranteed marketplace, by exposing new demand with predictable yield and revenue in a 100% brand-safe environment.
Nectar’s reverse-auction bidding system gives publishers the inventory control and decision making tools to improve programmatic transparency, brand safety and sell-through-rate.
We don't manage your inventory.We expose you to demand.
How does it work?
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Nectar Direct
Uses a dynamic reverse auction platform to drive volume to publishers through individual campaigns at guaranteed rates with predictable yield.
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Nectar Takeovers
Merchandise flat fee products: takeovers, SOV, sponsorships & other high value bundled inventory, delivered and managed programatically.
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Nectar Futures
Empowers publishers to mitigate the uncertainty and risk characteristic of the RTB market via upfront deals for blocks of premium inventory at pre-negotiated rates.
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Nectar Guaranteed Customer
Connecting brands with publishers' location data via Factual segments, the most reliable location data provider.
In Good Company
Why Nectar?
PRICE CONTROL
Publishers can set fixed rates through upfront deals or increase their competitiveness by adjusting auction bids to win greater share.
PUBLISHER- FRIENDLY METRICS
Nectar goes beyond the click to surface publisher viewability, fraud, ad engagement and user attention metrics to strengthen the value of premium content environments.
BUYER TRANSPARENCY
On EVERY auction, Nectar publishers know who the buyer is; this helps manage channel conflict and share of wallet acquisition.
PREDICTABILITY
Better understand the value of your inventory and increase your STR. Improve your ability to forecast yield through guaranteed revenue deals.
BUILT IN DEMAND
Our Managed Service offering delivers campaigns direct from Tier 1 agency clients and brands while our platform taps into demand from Trading Desks.
BRAND SAFETY
Nectar’s reverse auction system ensures publishers have full transparency into what brands are bidding on your inventory and putting the approval in publishers’ hands.