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Secure guaranteed revenue from Fortune 500 brands

Nectar, our programmatic direct platform, enables publishers to monetize their mobile web and App inventory, at scale, in a premium guaranteed marketplace, by exposing new demand with predictable yield and revenue in a 100% brand-safe environment.

Nectar’s reverse-auction bidding system gives publishers the inventory control and decision making tools to improve programmatic transparency, brand safety and sell-through-rate.

We don't manage your inventory.We expose you to demand.

How does it work?

  • Nectar Direct

    Uses a dynamic reverse auction platform to drive volume to publishers through individual campaigns at guaranteed rates with predictable yield.

  • Nectar Takeovers

    Merchandise flat fee products: takeovers, SOV, sponsorships & other high value bundled inventory, delivered and managed programatically.

  • Nectar Futures

    Empowers publishers to mitigate the uncertainty and risk characteristic of the RTB market via upfront deals for blocks of premium inventory at pre-negotiated rates.

  • Nectar Guaranteed Customer

    Connecting brands with publishers' location data via Factual segments, the most reliable location data provider.

In Good Company

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Why Nectar?

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PRICE CONTROL

Publishers can set fixed rates through upfront deals or increase their competitiveness by adjusting auction bids to win greater share.

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PUBLISHER-FRIENDLY METRICS

Nectar goes beyond the click to surface publisher viewability, fraud, ad engagement and user attention metrics to strengthen the value of premium content environments.

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BUYER TRANSPARENCY

On EVERY auction, Nectar publishers know who the buyer is; this helps manage channel conflict and share of wallet acquisition.

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PREDICTABILITY

Better understand the value of your inventory and increase your STR. Improve your ability to forecast yield through guaranteed revenue deals.

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BUILT IN DEMAND

Our Managed Service offering delivers campaigns direct from Tier 1 agency clients and brands while our platform taps into demand from Trading Desks.

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BRAND SAFETY

Nectar’s reverse auction system ensures publishers have full transparency into what brands are bidding on your inventory and putting the approval in publishers’ hands.

INTERESTED IN BECOMING A PARTNER?

SEE HOW

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