Unacast & JUICE Mobile Partner to Provide Beacon and Proximity Data at Scale to Advertisers
Proximity data lets advertisers look at consumer’s physical world identity for retargeting and attribution with accuracy and granularity
NEW YORK–November 15, 2016–Unacast, the world’s largest network of beacon and proximity data, connecting the physical world to the digital for online retargeting and attribution, today announced its partnership with JUICE Mobile, the premium mobile advertising and technology firm, in which JUICE Mobile will license Unacast’s unique beacon and proximity data for retargeting and attribution at scale to advertisers.
Unacast’s network of over 65 proximity solution providers aggregates accurate and detailed data about where people spend their lives in the physical world—from what stores they visit to the aisles they spend the most time, to the products they are standing by. This data is vastly more accurate than GPS data, which is what the industry has typically relied on.
Unacast CRO, Chris Cunningham states, “JUICE Mobile has built one of the most forward leaning DSPs when it comes to proximity data. We are excited to partner with a company that understands the value and importance beacon and proximity data will have on its client’s businesses.”
Advertisers who work with JUICE Mobile can now add a whole new level of personalization, timeliness and effectiveness of their mobile marketing campaigns as Unacast’s data mirrors the accuracy of data collection in the online world to the offline world, and in effect provides an understanding of a customer’s physical world identity.
Paul Brousseau, President JUICE Mobile, says “JUICE is proud to have launched the first ever beacon biddable platform, Swarm. Unacast is the only company providing beacon data at scale, and in partnering with them, we bring last mile of attribution technology into a real-time buying platform. Effective immediately, we can help brands reach their target consumers and measure true effectiveness for their campaigns.”
“Mobile is a cornerstone for marketers today, and location is one of the most valuable signals we can get on consumer behavior,” explains Mark Power, Managing Director, ansible North America, “We see access to datasets, like beacons, as a natural evolution and extension to geo-fences and other location tactics. We are excited to see companies like JUICE and Unacast come together to provide unique solutions to the market, and help identify and solve gaps in marketing ad tech solutions.”
Marketers that already have beacons deployed in retail locations, will be able to leverage data beyond the confines of the store by retargeting their own customers on JUICE Mobile’s Swarm platform. Supporting the broader trend of data-based audience buying, JUICE Mobile is pushing the quality and accuracy of simple location signals to deterministic, real-world engagement with beacon technology.