JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting

June 21, 2017

 

JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting, providing enhanced targeting capabilities in premium environments to deliver on brand safety and transparency.

Through this partnership, brands can now access industry leading behavioral location data in premium publisher Apps with JUICE Mobile’s Programmatic Direct platform – Nectar.

CANNES, France – JUICE Mobile is proud to announce its partnership expansion with Factual, the industry leader in location data. Guaranteed Customer Targeting enables brands to target their customers deterministically, leveraging real-world behavioral data with JUICE’s proprietary programmatic direct platform, Nectar®. This new solution guarantees brands that they will reach the right device, in premium brand safe environments, while being able to trade directly with publishers, all in one platform, outside of the biddable ecosystem.

JUICE Mobile has been working with Factual since first launching their mobile-only DSP – Swarm. With this expanded partnership, brands will have the ability to leverage Factual’s best-in-class targeting data directly in Nectar, with over 500 segments available on launch.

“JUICE Mobile has been a valued partner of Factual for many years and the opportunity to further expand their mobile offerings through our powerful location data is exciting.” Says Gil Elbaz, Founder and CEO at Factual. “We are looking forward to seeing their clients easily leverage our data for enhanced audience targeting and offer even better campaign outcomes.”

The Nectar platform facilitates the purchase of quality inventory from more than 350 publishers directly, with both impression volume and pricing guaranteed for the future, through its exclusive reverse auction marketplace. Nectar also addresses concerns around transparency for both advertisers and publishers, by allowing both sides to have clear visibility into which publications and brands are participating in the direct buy.

“Brand safety in a premium environment has always been a priority for our clients. Being able to now integrate this data into our Nectar platform allows us to offer better targeting capabilities with confirmation on content environment.” Paul Brousseau, President of JUICE Mobile explains. “Historical behavior is one of the strongest indicators of future behavior and by using this data our clients will have the ability to implement a true customer journey strategy.”

Guaranteed Customer Targeting is available immediately across top publishers in Nectar and is continuing to scale as more premium publishers integrate Factual’s industry leading data solutions into their portfolio of properties.