A Smarter Way to Buy Premium Inventory
Over 350 premium publishers
Nectar is the most efficient way to discover, plan and buy premium mobile inventory. With our industry leading reverse auction system, you have the ability to set your price and invite premium publishers to bid for your business.
How does it work?
With Nectar, advertisers are guaranteed fixed rates and delivery for upcoming campaigns due to its direct integration into publishers’ ad servers. Nectar impressions are exempt from real-time yield management tactics common to private marketplaces, open exchanges, and header bidding.
INCREASED EFFICIENCY
Teams can work faster and smarter by being able to work with multiple publishers all in one platform. Consolidated budgets, invoicing and reporting can save operations teams hours in administrative work.
PREMIUM INVENTORY
Partnered with hundreds of premium publishers offering rich media, interscroller, 360 video, vertical video, custom formats and more.
FIRST-LOOK INVENTORY
Gain immediate insight into publishers’ avails and build a fully guaranteed campaign through Nectar’s easy-to-use discovery process.
PUBLISHER INTEGRATION
Publisher ad server integration allows for detailed reporting, optimizations and ability to discover new relevant publishers and ad formats.
PREDICTABLE PRICING
Using Nectar’s proprietary reverse auction, publishers are invited to compete for the business; advertisers host the auction and publishers must respect the max CPM.
FLEXIBLE TARGETING
Including language, geography, creative ad type, ad size, app vs. mobile, platform carrier, audience segment and category.
SEE OUR PLATFORM IN ACTION
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