JUICE Mobile launches Nectar™
Nectar™ is the world’s first platform that empowers both publishers and advertising executing in the mobile space. See Press Release+
A market first, this interactive wipe away unit was created as part of the strategy for the Dove® Nourishing Oil Care hair care line. Users were able to directly engage with the brand by using their fingers to literally “wipe away” frizz on the screen to reveal beautiful hair and additional Dove® messaging.
To stay authentic to the show’s premise, Global engaged JUICE Mobile to help create Canada’s first social experiment called phone skipping.
Firsts, Awards & Accomplishments
Nectar™ is the world’s first platform that empowers both publishers and advertising executing in the mobile space. See Press Release
Global Television’s Touch phone-skipping campaign earned a Silver award at the 2012 CMA
New Mobile Specific RTB Platform Provides Brands and Advertisers with a Deeper Level of Consumer Targeting on Mobile Devices. See Press Release
A jury of industry peers honoured JUICE Mobile, Canada’s leading mobile marketing and technology firm with the award for Canada’s Most Promising Digital Media Company. See Press Release
JUICE Mobile’s CPA technology – a Canadian market first – allows brands, advertisers and publishers to run mobile campaigns across multiple platforms. It facilitates direct interaction with consumers, cross-platform distribution, precise targeting and fully optimized mobile campaigns.
The Digi Awards, Canada’s premier digital media conference, honoured JUICE Mobile’s President & CEO, Neil Sweeney for being a leader and pioneer in the mobile marketing industry. View Press Release
Dove’s® first mobile campaign for its Nourishing Oil Care hair product line not only featured the first wipe away ad unit in Canada, but also earned recognition for its innovation with a Best in Mobile Marketing nomination at the 2011 Digi Awards. View Case Study
JUICE Mobile introduced Canada’s first-ever mobile countdown unit to promote Hawaii Five-0’s season premiere on Global.