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JUICE Mobile, Canada’s leading independent mobile marketing and technology firm, announced today the launch of Canada’s first mobile specific real-time bidding (RTB) platform.

The traditional online RTB methodology is different in mobile due to its unique ecosystem, and is currently not being serviced properly by traditional online RTB engines. While some foreign-based mobile networks attempt to service the Canadian market, these offerings either lack a real-time engine or proper Canadian targeting. As a result, many of JUICE’s clients turned to us to supply a Canadian product that addresses these shortcomings.

“Online RTB has gained significant traction in the US and continues to grow rapidly in Canada. Our clients have been asking us for a mobile RTB platform that addresses the mobile shortcomings of online RTB engines while providing more scale, targeting and bidding than traditional mobile ad networks. We are excited to provide them with this amazing new product,” said Neil Sweeney, JUICE Mobile’s president and CEO. “It is important to note that RTB is not a strategy unto itself, it’s an execution, and by implementing this as part of JUICE’s product offering we are allowing our clients to better execute the strategies they have developed with JUICE. Now our clients can service all of their needs at JUICE whether this is custom development, rich media, premium impressions, video, analytics and m-commerce all in one shop.”

“Shaw Media has been working with JUICE since they opened their doors and as a partner they are always bringing us market-first opportunities”, says Scott MacLeod, Shaw Media’s senior director of marketing and media planning. “At Shaw, we continue to test the market with cutting edge media innovations that allow us to engage with our consumers so we are excited that JUICE can offer this platform as part of their many mobile marketing solutions.”

The platform also opens up inventory to thousands of mobile publishers and apps with a deeper level of targeting and cost efficiencies. JUICE’s RTB platform allows ongoing tracking and analytics giving clients unparalleled insight into their mobile advertising campaigns.

“We know marketers are particularly interested in brand-safe environments so we have carved out a channel specific to this need,” explains Sweeney. “Launching Canada’s first Mobile RTB platform is part of JUICE’s ongoing commitment to developing and releasing products to our clients that allow them to connect with consumers across the entire mobile ecosystem.”

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