What the online world has managed to create in 20 years, mobile has done in five. The progress and innovation is astounding. Inventory, access, penetration and technology – these have grown and evolved faster in mobile than in any industry prior. Today, it can be said that mobile is spearheading innovation in areas way ahead of online. The consequence of this rapid deployment has been a lack of knowledge transfer for the end users of this technology. Where online had 20 years to develop processes and understanding, mobile has jumped this learning curve creating a knowledge gap for many of the core users (brands and publishers). At JUICE, we provide this knowledge to our partners to keep you on the edge of technology innovation.